You’ve received business gifts, right? Maybe it was a calendar from your pest control company, or perhaps a birthday card with a gift certificate to Outback Steakhouse from your financial advisor. Have you given a business gift? Great idea. Before you whip out your credit card, let’s stop and think this through. This is a business […]
As a designer onboarding is the toughest portion of customer experience to craft. Onboarding into accounting software is even harder. Each customer has a different expectation, past experience with our competitors, knowledge of accounting and attention span. We’ve been building this product since 2007, and very often I get stuck in a rut and make […]
As a small business owner, you’re walking a legal gauntlet. Your lawyer and CPA are here to protect your sweet buttocks by predicting future problems, and either steering you away from these situations or putting the necessary documents in place to protect you going forward. Since I’m not a lawyer, I find myself saying, “I […]
I wrote this article for web shops and tech startups looking to hire design talent. About twice a week someone emails me “I need to find a designer, can you help me?” Hiring talented people at an affordable rate is getting tougher and tougher. Finding talented people is easy. The easier you can find someone […]
Paypal is terrible. I know that, you know that, Paypal even knows that. Paypal’s customer support is notorious for being terrible. They’re known for freezing the funds of their customers for no reason, their antiquated user interface is confusing and half the “download reports” buttons don’t even work. There’s a reason their customers build things […]
We are using a web design shop as an example throughout this article, but these principles can be applied to almost any small business. Hypothetical Math Let’s say you build websites for an average of $7,000 in cost, and you build 40 websites per year. Awesome. Your revenue is probably around $280,000 annually. Maybe two […]
“Who will I work with?”: A CPA’s story on client acquisition When I started my company The Green Abacus last January, I was faced with the question, “Who will I work with?” As part of a bigger question, “What is my story?” It’s a question I revisit and refresh often. MY STORY I started off […]
Since co-starting LessEverything in 2007, I’ve written over 350 blog articles. I never thought I’d spend so much time writing as part of my job. Admittedly, I am not a great writer and I never received A’s in English classes. I didn’t grow up with aspirations to teach, share information or write articles like these. Surprisingly, […]
In a previous article, I wrote about how we handle our content developmentfor the LessAccounting blog. That article talked about a rough draft article’s origin. We’re not going to cover where we get inspiration for articles or article types. This post is about our editing process after a rough draft is created. People involved in our […]
I’ll start by saying content development and search engine optimization will not save your business if you have a shitty product or service. But they do have a small place in our grand marketing adventure. Since 2007, we have written over 500 articles for our LessEverything.com blog. We wrote to share, and we wrote to satisfy […]
