If you’re new to design, this article will teach you the basics of fonts. If you’re a full-time designer, you already know a lot of this stuff, but you may see something new here. There are many “places” to use fonts. Headlines, headers, sub headers, paragraphs, call to action buttons (and logos, but we’re not […]

You’re a service provider–you sell time, you bill hourly, and your customers seek a service. To build a profitable business, you need to discover your “Unique Value Proposition.” A unique value proposition is what makes your service special. It’s how you are different from the competition. For example, a Rubyist who is a pro at […]

Service-Oriented Architecture SOA? Ugh! A few days ago I was talking to my friend, and LessAccounting advocate, Beth Damis, who runs Bookkeeping By Beth. She was studying for one of her classes and the topic was on Service-Oriented Architecture (SOA). As we talked through the study points and pretest questions, I was struck by that old feeling about […]

Should You Grow Your Freelance Business & Start Hiring Employees? There’s a false hope among freelancers that growing to multiple employees will make a person “happier” or feel more successful or make more money. I’m not going to debate the definitions of success or happiness. It’s a common path for freelancers to move from solo […]

Running a small business is a balancing act between your time, your employees’ time, your resources, stress levels, and your company’s cash. While all are highly important, running out of cash can be deadly. The good news is that cash flow problems are avoidable. You just have to know how to get ahead of them.  […]

As we write blog posts we write about issues that we’ve faced in the past that have stuck out in our memory. What issues does your business have? Share with us some issues and let’s start a discussion.  Please contact Us.

I recently watched a talk Seth Godin gave and one sentence blew me away. Godin asked, “How much of your time is spent trying to get ‘better’ clients?”  the link is forwarded to the quote I referenced above. I talk to a lot of business owners, mostly people launching a web product or a service-based […]

Anytime you make a decision (or don’t make a decision) there is a cost. The cost can come from loss of time, additional stress, cash and opportunity cost of missing out on another unforeseen opportunity. “Easy win” is a phrase Steve & I often use when making a strategic decision. A successful business is the […]

Finding, getting, and then keeping customers may be the three hardest jobs for any small, medium, or large business. Number four is managing cash.  It sounds simple in theory, but is it?  It can be. It just takes a little pre-planning on your part and steely determination to not ignore your cash flow problems. That […]