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I recently watched a talk Seth Godin gave and one sentence blew me away. Godin asked, “How much of your time is spent trying to get ‘better’ clients?”
the link is forwarded to the quote I referenced above.
I talk to a lot of business owners, mostly people launching a web product or a service-based company. Most of these people work with their existing clients, making those clients happy enough to keep paying them. These people are swamped, and they’re drowning in client emails and deadlines. Are they working to get better clients? No way, they’re “too busy.” They’re treading water.
At this point in the article, I’m not going to pretend I know you, your business or its problems. So ask yourself, “What is a ‘better’ client?” Start with defining what a “better client” is. Is it a higher hourly rate? A bigger project? More creative freedom? Subject matter you care about? Travel, no travel? Flexible deadlines?
Once you’ve established what a “better” client is, figure out how to attract that “better client” to hire you for a project and do that.
And I’ll leave you with that thought.