An Example of Brand Personality
We live in a fast-moving world. We work in an industry that focuses on metrics, conversion, high profit margins, automation, scaling and data. We struggle to connect with our customers
We live in a fast-moving world. We work in an industry that focuses on metrics, conversion, high profit margins, automation, scaling and data. We struggle to connect with our customers
If you’re new to design, this article will teach you the basics of fonts. If you’re a full-time designer, you already know a lot of this stuff, but you may
You’re a service provider–you sell time, you bill hourly, and your customers seek a service. To build a profitable business, you need to discover your “Unique Value Proposition.” A unique
When I walk in to Wal-Mart I know I’ll get Everyday Low Prices. Always. When I go into Gap I know I’m getting affordable quality. Pricing is a strategy. What
Attempting a price increase on your hourly rate is a tricky situation. My dad, a long-time car wash owner, says, “Price is your throttle on the amount of customers you
Service-Oriented Architecture SOA? Ugh! A few days ago I was talking to my friend, and LessAccounting advocate, Beth Damis, who runs Bookkeeping By Beth. She was studying for one of her classes and
Should You Grow Your Freelance Business & Start Hiring Employees? There’s a false hope among freelancers that growing to multiple employees will make a person “happier” or feel more successful
When I first went freelance in 2005, I generated my invoices from Adobe InDesign. I don’t think free invoice makers existed back then. I would create the invoice inside InDesign,
Struggling with Past Due Invoices? If you’re looking for answers to any of the questions below, you will find this article helpful. What is the past due invoice? How to
If your business has reached the point where you need someone to take care of all the financial aspects, you probably come across CPAs and Accountants. But which one should
As a restaurant owner, stepping into your accountant’s office can be the start of a nightmare, especially if it’s bad news and your business is losing money. The good news
TD Bank Background Formally JPMorgan Chase Bank, NA, Chase – it’s operating name – is one of the U.S.’s Big Four banks. A household name, Chase has 5100 branches and assets of
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