If you’re new to design, this article will teach you the basics of fonts. If you’re a full-time designer, you already know a lot of this stuff, but you may see something new here. There are many “places” to use fonts. Headlines, headers, sub headers, paragraphs, call to action buttons (and logos, but we’re not […]
What is Unique Value Proposition for a freelancer?
You’re a service provider–you sell time, you bill hourly, and your customers seek a service. To build a profitable business, you need to discover your “Unique Value Proposition.” A unique value proposition is what makes your service special. It’s how you are different from the competition. For example, a Rubyist who is a pro at […]
CPAs Your Pricing is Confusing Your Customers
When I walk in to Wal-Mart I know I’ll get Everyday Low Prices. Always. When I go into Gap I know I’m getting affordable quality. Pricing is a strategy. What does your pricing say about your accounting business? Does it align with where you want to position yourself? Think about it in terms of the […]
Price Increases – How to Raise Your Rates to Clients
Attempting a price increase on your hourly rate is a tricky situation. My dad, a long-time car wash owner, says, “Price is your throttle on the amount of customers you have. If you have more customers than you can handle, do a price increase.” So if you have too many customers, congrats, business is probably […]
Service-Oriented Architecture SOA done right
Service-Oriented Architecture SOA? Ugh! A few days ago I was talking to my friend, and LessAccounting advocate, Beth Damis, who runs Bookkeeping By Beth. She was studying for one of her classes and the topic was on Service-Oriented Architecture (SOA). As we talked through the study points and pretest questions, I was struck by that old feeling about […]
Should You Grow Your Freelance Business & Start Hiring Employees?
Should You Grow Your Freelance Business & Start Hiring Employees? There’s a false hope among freelancers that growing to multiple employees will make a person “happier” or feel more successful or make more money. I’m not going to debate the definitions of success or happiness. It’s a common path for freelancers to move from solo […]
Free Invoice Makers, If You Like Working Hard
When I first went freelance in 2005, I generated my invoices from Adobe InDesign. I don’t think free invoice makers existed back then. I would create the invoice inside InDesign, and then send the client a pdf invoice via email this would make my job harder. Then take a copy of that pdf invoice and […]
Collecting Unpaid Invoices the Easy Way
Struggling with Past Due Invoices? If you’re looking for answers to any of the questions below, you will find this article helpful. What is the past due invoice? How to make past due invoices How to collect past due invoices How to write a past due letter How to collect past due invoices How to […]
CPA VS Accountant: What’s the Difference?
If your business has reached the point where you need someone to take care of all the financial aspects, you probably come across CPAs and Accountants. But which one should you choose? Today we bring you all about CPA vs Accountant, what is the difference, whether there are any similarities, and which one is the […]
The 4 Places Your Restaurant May Be Losing Money
As a restaurant owner, stepping into your accountant’s office can be the start of a nightmare, especially if it’s bad news and your business is losing money. The good news is, it is easy to plug holes in your budget if you figure out where the leaks are. Many businesses overlook simple spending mistakes that […]