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Previously I wrote about “Free Photography Contracts”, make sure you checkout that article as well. If you’re a freelance photographer, your photography business cards are tools just like your cameras.
Your photography business cards are marketing. This marketing is designed to increase your client leads. So they aren’t just for current clients, they’re for potential clients.
“When you exchange cards make it a point to jot a few personal notes about the person so that when you contact them in the future you’ll have some identifying information and be able to connect on a more personal level. For example, if you gave me your business card I might jot ‘Tall w/ brown hair. Has 2 young kids.’” Holly Gardner, Photography
I had a photographer friend that would find a local Halloween Pumpkin Patch and spend two weeks there every year. She’d walk up to a family and ask if they wanted free pictures. They’d usually agree and she’d take five minutes to snap a few pictures for them. Then she’d hand them a business card and tell them to email her in 48 hours and she’d email them the file. This simple gesture created trust. Her photography business cards acted as a handshake on these exchanges. Many of these free, five-minute shoots created long-lasting client relationships.
There are a million printers out there, but you may want to try one of these:
When you design your card, get creative, but not too creative. While you want your cards to be attractive, clarity is more important. If the person you just handed a card to can’t read it, you’ve just lost a client lead.
Most business cards are small (3.5 inches wide, 2 inches tall), but you can fit a marketing message there if you are concise Consider these copywriting examples:
“Business cards just haven’t felt like a big deal for me. I have them just in case in my bag, but it’s rare that I actually hand them to someone who would actually book me. Everything is done via social media now.” Robert J Hill, photography
If you do decide to order business cards, take the time to think about their design and what it says about your business. Make sure your card is as professional as your photography. Then go out there and use them!